https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr/
Through its long history, Lego has benefitted from a range of production features. Lego has created some of most popular toys around the world thanks to these features. These features include the creation of a unique interlocking system and the use of plastic instead of other materials. These unique features have allowed the company to become the most sought-after toy manufacturer in the world.
In the 1960s, the business continued to grow quickly. Dagny, Godtfred Kirk Christiansens cousin joined the company in 1960 as a model maker. Dagny was a pro at creating massive models and worlds which were displayed in the showroom. This was an excellent way to promote the possibilities of LEGO bricks, and also to entice youngsters.
In 1971 the LEGO system began to expand into new frontiers by adding furniture pieces and dollhouses. In 1972, the LEGO system was further expanded with the additions of boat and ships sets that included floating hull pieces. In the 1960s, the company began its international expansion, selling its products in North America via a licensing deal with Samsonite.
In the 1980s and 1990s the company continued to expand in size, diversify and modernize. This included the establishment of an R&D department that has been working to keep the LEGO system at the top of its game in terms of technological innovation. The introduction of themed sets enabled users to build specific models without having to figure out the process on their own. This was a first step towards more complex building, and it allowed children to get a more hands-on experience with legos.